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Synapse TV's parent company, Strategy & Technology Ltd has 20+ years experience building head-end software for delivery of data and content into DVB and US Cable systems. S&T also has decades experience of building and delivering front-end applications and their supporting back-ends for large TV projects worldwide. Since 2012 Synapse TV has focussed on linear and VoD content delivery to FTA TV and mobile platforms and since 2014 we have focussed on monetisation of that content via ad-insertion. During this extended period we have built all the tools necessary for the successful execution of SSAI AVoD and FAST service delivery that targets 100% of the connected Freeview and mobile audience.
Synapse TV are unique in their field in offering HbbTV apps targeting modern TVs (2020 and newer) and equivalent MHEG5 apps that target the huge legacy of older TVs that will remain in the Freeview market for many years to come.
The Synapse FAST SSAI is now being offered as a SaaS for linear content monetisation via third-party apps as well as for Synapse built services.